William Hill Review


Site Name: William Hill
Bonus: £20
US Players Accepted: No


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William Hill is one of the UK’s oldest and most popular sports betting operators, having served customers since 1934. Their online sports book was launched in 1998 – they were the first in the industry to offer this facility – and while they’ve been busy keeping up with the changing times in technology (e.g., by taking their product to mobile devices), they still value their customers and the importance of their “reputation for honesty and integrity” and “exceptional customer service” that they’ve provided since the outset.


When betting shops were legalised in 1961, William Hill opened a number of stores. While the original regulations encouraged customers not to loiter and shops often had blacked-out windows, the arrival of TV turned the public perception of betting from a slightly salubrious activity undertaken behind closed doors to more of an acceptable and enjoyable leisure activity, and of course Will Hill were, and still are, eager to provide an exceptional service. The company has always strived to deliver products that players want to enjoy and the current Hills online portfolio includes casino, poker, games, Vegas, live casino, skill, bingo, virtual, financials, and – most importantly of course from a historical perspective – sports betting.

Despite its traditional image, the operator has worked hard to keep up-to-date with changing technology and to please its players, which is why they launched a mobile betting site in the summer of 2011. Today, their mobile offering includes sports, casino, bingo, games, virtual sports, Shake a Bet, Day Trader, and Vegas. As well as exclusive sports betting offers for mobile players and a full range of in-play betting, customers can easily view the best odds on UK and Irish horseracing, access their account to make deposits, withdrawals, and bet on any market, or simply view the live scores of a range of sporting events in real-time. The William Hill mobile app is currently available for iPhone (iOS 5.5.1 or higher) and Android (v2.36 or higher) users or alternatively, customers can access the mobile site via their mobile web browser.

What’s on offer?

There is a vast range of both UK and non-UK markets to choose from that should appeal to players with varying interests. The most popular are likely to be the more common markets such as football, horseracing, tennis, cricket, rugby, and greyhounds, but there are a number of other sports markets to place a flutter on also, including baseball, American football, cycling, boxing, darts, golf, ice hockey, motor racing, snooker, Winter Sports, basketball, and Australian Rules football. Thanks to the well-thought out top menu, it’s easy to see at a glance what option are available.

The ability to bet in-play is likely to appeal to a wider audience than just traditional online bettors, and there are currently 858 markets to choose from. Players can also check results, seek a hot tip from the Tip Advisor, create and join a Fantasy Football league, read up on the latest industry news, listen to radio and podcasts, watch William Hill TV via live streaming, check the daily highlights and full schedules, and see all the latest promotions at a glance.

Money back specials

William Hill offers both Bore Draw and Acca Insurance on football bets. With the Bore Draw money back offer, if a match finishes 0-0, then correct score and double results bets will be refunded as a free bet (up to a maximum of £50).

With Acca Insurance, customers who place a football accumulator of six or more teams and is let down by just one team will have their stake refunded as a free bets (up to a maximum of £50).

Best Odds Guaranteed

Players wishing to place bets on UK and Irish horseracing can take advantage of William Hill’s Best Odds Guaranteed offer which ensures bettors get the best possible price for their bets. If a wager is placed on a Best Odds Guaranteed race and the customer takes the price available at the time, if the Starting Price is then a better one, William Hill will then settle the bet at the better price.

Welcome Bonus of up to £20

New players registering at William Hill can enjoy a free bet worth up to £20, equivalent to 200% of your initial deposit and bet, when they make their first deposit and bet of £10 using the promotional code F20. The initial bet must be placed on a selection with single or cumulative odds greater than 1/5, and the offer is only available to players who are residents of the UK, Republic of Ireland, Canada, India, and the Netherlands.

Customer Support and Banking

The site offers a variety of popular payment methods including Visa, MasterCard, Maestro, William Hill CashDirect, Paypal, Netter, POLi, Instadebit, Swiff, WebMoney, bank transfer, UseMyFunds, Ukash, Paysafecard, Skrill, Entropay, Click2Pay and ClickandBuy.

Should any difficulties or queries arise, the customer service team can be contacted via live chat, email, or telephone (freephone numbers are available for both UK and international customers). There is also a comprehensive Online Help Centre, which covers FAQs, and advice on registering, depositing, withdrawing, types of bets, and how to place bets.

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